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Sep 08


Analytics Talk Digital Analytics for Business

  • Understanding the Google Analytics Cohort Report
    by Justin Cutroni on February 6, 2015 at 11:02 pm

    A very common data analysis technique is called Cohort Analysis. A Cohort is simply a segment of users which is based on a date. For example, a cohort could be all users based on their Acquisition Date (in Google Analytics this is really the Date of First Session). Another cohort might be all users that

  • Using Offline and Online data to drive Google Analytics Remarketing
    by Justin Cutroni on July 15, 2014 at 11:34 am

    The Google Analytics platform has been changing from a web analytics tool to a user-centric digital measurement tool (we’ve been calling it Universal Analytics). This evolution includes a number of changes to the system and completely new features. But what can you do when you put all of these pieces together? I wanted to write

  • Understanding Cross Device Measurement and the User-ID
    by Justin Cutroni on April 10, 2014 at 2:12 pm

    One of the fundamental new features of Universal Analytics is user-centric measurement. This includes measurement across multiple devices – computers, smart phones, tablets, kiosks, etc. But this change introduces a number of new challenges for analysts and marketers. In order to do cross device measurement you need to understand some of the challenges and limitation.

  • Universal Analytics: Now out of beta!
    by Justin Cutroni on April 2, 2014 at 5:00 pm

    We’ve been talking about Universal Analytics for a long time – over a year. In that time Universal has always been in beta because it was not 100% compatible with the existing version of GA. Sure, various parts of the Universal platform have rolled out, like the Measurement Protocol and Dimension Widening, but we were

  • Advanced Content Tracking with Universal Analytics
    by Justin Cutroni on February 12, 2014 at 4:45 pm

    A while ago I wrote Advanced Content Tracking – a post about how to measure if users are actually reading your content. I’ve been getting a lot of requests to update this code for Universal Analytics. So here it is – an updated script specifically for use with Universal Analytics. This Google Analytics customization collects


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